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PRODUCERS WHO ARE DIRECTING THE FUTURE OF MUSIC IN NIGERIA

 

Music in Nigeria is a hot-spot that everyone is willing to tap into. With Afrobeats gaining global attention, Nigerian artists are working harder to ensure that they remain suspended at the peak of relevance. However, at the base of these exciting happenings are the amazing producers who put in all the technical work to construct the sound that we enjoy. Nigerian music producers can be reasoned as hitmakers who blur the lines between the artist and the hit song. Producers play a major role in determining the potentials of a sound  and working towards manifesting them. Recently, young producers who are essential in redirecting the future of music in Nigeria have sprung up and their ubiquitous influence is being felt in the music industry. Here are a few of them:

 

Niphkeys

One of the music producers and sound engineers reinventing the sound of street pop, Adebajo Oluwanifemi Adebanjo, professionally known as Niphkeys, is currently a recurring name in the music industry. He is the sound behind Naira Marley’s “Koleyewon”, Zinoleesky’s “Kilofeshe”, Mohbad’s “Feel Good”, Omah Lay’s “i’m a mess” and many other bangers that garnered millions of streams on various digital platforms. Although his career took off in 2016, Niphkeys discloses that he had been making beats while schooling in Abeokuta. Working within a producer group — “D Trips”, consisting of other producers like his younger brother, Ibksleek, and Tori Keeche — has enabled him to co-create other major bangers such as “Mapariwo” by Zinoleesky.

 

Yung Willis

Daniel Williams, popularly known as Yung Willis, is an artist and music producer whose work can be identified by the rhythmic fusion of Amapiano and Afrobeats. His arrival to the public eye as a producer came about in 2018 when he turned down a job at the Economic Community of West African States (ECOWAS) to work alongside Falz. The collaboration led to the release of Falz’s “Sweet Boy” and “Talk“. With hit records like Dj Kaywise’s “Highway” supported by Phyno; Timaya’s “Cold Outside” with BNXN, and Falz’s “Squander” with Niniola, his portfolio is remarkably substantial. He owns a record label — Royals Music Records — and is set to drop an album soon.

P.Priime

A popular name in the Nigerian music industry, but most especially, Olamide’s music, P.Priime’s skills are up to par. He produced majority of the songs in Olamide’s album, Carpe Diem, including jams like “Infinity”, “Eru” and “Loading”. Born Peace Emmanuel Oredope, this young music producer has worked hard with big artists such as Fireboy DML, Zlatan, Teni, etc, within a short time to pull a lot of hits to his name. As an alumnus of the Sarz Academy, he expresses that the academy supplied him opportunities that have contributed to his elevation. While he is currently working full-time as a music producer, he says, “Y’all will see more of Priime, not just as a music producer but as a brand. I want to be seen as a full-on musician.”

 

Type A

Citing the church as instrumental to his music journey, Kelenna Agada, known commonly as Type A, is the master behind the sensuous beats of Fireboy DML’s “Tattoo”, “New York City Girl” and Blaqbonez’s “Haba” — songs that verify his claim of being inclined to “sounds that spark emotions”. He is acclaimed for his contribution to five records in Fireboy DML’s Apollo, the Headies Album of the Year, 2020. He has been honing his skills from right after secondary school and continues to do so by collaborating with top-notch artists.

 

 

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